Untangling inherited ad accounts for owner-operated businesses in Nepean and Barrhaven

It depends entirely on how it was set up, and this is worth checking today rather than during a departure. If the account is yours and the agency holds management access through its manager account, you keep everything and simply revoke access. If the agency created the account inside its own structure and gave you a user login, the account is theirs, and what you can take out is a data export rather than the account itself. Losing the account means losing the conversion history the automated bidding is built on, which is a real setback and not just an administrative one.

Because one customer frequently does two of the three, so the system is told there were two outcomes where there was one, and it will spend more to buy whichever action is easiest to trigger. If chat opens on every page and a form takes four fields, the account will learn to buy chat. Pick the single action that reflects a real enquiry, set that as the primary conversion, and demote the rest to observation. The reported numbers will get smaller and immediately more useful, which is a conversation worth having with whoever reads the monthly report.

That is dynamic number insertion, and it is how a call gets attributed back to a campaign, so in principle yes. In practice it is the component most likely to have quietly broken, because it depends on a script that a website rebuild can drop, a number pool that can be exhausted or expire, and a configuration that assumes a page structure that has since changed. If the swap has stopped working, the calls still arrive and simply stop being attributed, so the symptom is that paid campaigns look worse rather than that anything appears broken.

Not by asking the platform to stop it, in most cases. Bidding on another business’s name as a keyword is generally permitted; using a trademarked name in the ad text is not, and that is the complaint that has somewhere to go. The practical defence is to make sure you are the strongest result on your own name, which means an active brand campaign at a sensible budget rather than the common assumption that people searching for you will find you anyway. It is usually the cheapest traffic in the account.

Rarely, and less often than the person proposing it suggests. History is an asset, since the conversion record is what the automated bidding learned from, and a rebuild throws it away and starts the learning again. The cases that genuinely justify it are structural: a campaign layout that cannot be fixed in place, or an account that is not yours to keep. Everything else, including years of accumulated clutter, is better handled by pausing what is dead and restructuring in stages while the account keeps running.

Administrative access to every asset in your own company’s name, a written list of what those assets are, and the conventions used inside them. That last part is the one nobody asks for and the one that costs the most: a naming standard for campaigns, ad groups and conversion actions, a note of what each conversion action actually counts, and where the call tracking is configured. Without it the next team spends its first month working out what the previous team meant, and you pay for that month.