Technical delivery leadership, paid media operations, analytics implementation, and reporting infrastructure for agencies and mid-market operators across Canada and the United States.https://kodelytics.caen-cahttps://kodelytics.ca/insights/debugview-and-realtime-as-qa-toolshttps://kodelytics.ca/insights/debugview-and-realtime-as-qa-toolsBoth tools tell you an event fired. Neither says it will be reported, attributed right, or fire for anyone but you. What each is for, and what it hides.Fri, 16 Oct 2026 00:00:00 GMThttps://kodelytics.ca/insights/bigquery-budget-alerts-that-actually-firehttps://kodelytics.ca/insights/bigquery-budget-alerts-that-actually-fireDefault budget thresholds fire at 50, 90 and 100 percent, to billing admins, after the fact. Why that misses a runaway query and what to add.Tue, 13 Oct 2026 00:00:00 GMThttps://kodelytics.ca/insights/deduplicating-conversions-across-platformshttps://kodelytics.ca/insights/deduplicating-conversions-across-platformsA transaction ID only deduplicates within one conversion action. Here are the five kinds of double count, and which of them dedupe keys cannot touch.Fri, 09 Oct 2026 00:00:00 GMThttps://kodelytics.ca/insights/annual-price-increases-with-clientshttps://kodelytics.ca/insights/annual-price-increases-with-clientsAn annual increase needs a stated basis, a clause that anticipated it, and evidence. The CPI method, what it defends, and the three ways this goes wrong.Tue, 06 Oct 2026 00:00:00 GMThttps://kodelytics.ca/insights/capacity-planning-for-a-services-teamhttps://kodelytics.ca/insights/capacity-planning-for-a-services-teamSellable hours are what is left after statutory time off, selling and internal work. The subtraction ladder, with the Ontario entitlements filled in.Fri, 02 Oct 2026 00:00:00 GMThttps://kodelytics.ca/insights/client-communication-cadence-standardshttps://kodelytics.ca/insights/client-communication-cadence-standardsA cadence only reduces interruption if the tooling enforces it. What a working calendar, a pause condition and a scheduled report actually guarantee.Tue, 29 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/conversion-lag-and-attribution-windowshttps://kodelytics.ca/insights/conversion-lag-and-attribution-windowsGoogle Ads credits conversions back to the click date, so recent days keep filling in. What conversion windows do, and how to read a report still moving.Fri, 25 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/access-requests-that-touch-marketing-datahttps://kodelytics.ca/insights/access-requests-that-touch-marketing-dataFederal privacy law gives you 30 calendar days to answer an access request. Here is what that means once marketing data is in scope.Thu, 24 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/feed-rules-or-fix-the-source-datahttps://kodelytics.ca/insights/feed-rules-or-fix-the-source-dataA feed rule fixes a Merchant Center problem in an hour and bills you for it every month after. When patching is right, and when it is debt.Wed, 23 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/importing-a-google-ads-account-into-microsofthttps://kodelytics.ca/insights/importing-a-google-ads-account-into-microsoftThe Google Ads import into Microsoft Advertising carries most of an account across. Here is what it silently drops, changes, or keeps importing forever.Tue, 22 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/ad-group-theming-after-close-variantshttps://kodelytics.ca/insights/ad-group-theming-after-close-variantsClose variants mean the keyword you typed is not the query you bought. Theme ad groups by landing page and intent instead of by exact string.Mon, 21 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/bilingual-keyword-lists-for-canadahttps://kodelytics.ca/insights/bilingual-keyword-lists-for-canadaNearly half of Quebec can search in either official language. Why a translated keyword list underperforms, and how to structure so French is visible.Sun, 20 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/extracting-sap-data-for-analyticshttps://kodelytics.ca/insights/extracting-sap-data-for-analyticsFive ways to get SAP data into a warehouse, what each costs in performance and effort, and the release contract that decides whether your extract survives.Sat, 19 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/bulk-api-for-large-data-loadshttps://kodelytics.ca/insights/bulk-api-for-large-data-loadsThe synchronous API is the wrong tool above a few thousand records. How the Bulk API works, what partial failure looks like, and the checks to run first.Fri, 18 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/azure-pipelines-for-analytics-codehttps://kodelytics.ca/insights/azure-pipelines-for-analytics-codeSQL and tag configuration are code and rarely treated that way. What a pipeline should check, why branch policy is the real control, and where to start.Thu, 17 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/a-risk-register-that-gets-updatedhttps://kodelytics.ca/insights/a-risk-register-that-gets-updatedMost risk registers are written once and abandoned. The process design that keeps one alive: a hard row cap, named owners, review triggers and a closure rule.Wed, 16 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/confluence-space-structure-for-projectshttps://kodelytics.ca/insights/confluence-space-structure-for-projectsSpaces, folders, labels, templates and archiving: how to shape Confluence so a project document is findable by somebody who did not write it.Tue, 15 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/a-knowledge-base-that-reduces-ticketshttps://kodelytics.ca/insights/a-knowledge-base-that-reduces-ticketsMost internal wikis never repay the hours spent on them. Build the articles from the ticket queue and measure whether questions stop arriving.Mon, 14 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/an-assumptions-register-that-workshttps://kodelytics.ca/insights/an-assumptions-register-that-worksMost assumptions lists are hopes in list form. Four fields turn each one into something a junior PM can check on a Tuesday and act on the same day.Sun, 13 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/agile-contracts-and-fixed-scopehttps://kodelytics.ca/insights/agile-contracts-and-fixed-scopeFixed price and iterative delivery are only incompatible if you fix the wrong thing. Fix the outcome and the budget, and let the implementation vary.Sat, 12 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/an-ai-policy-for-a-small-agencyhttps://kodelytics.ca/insights/an-ai-policy-for-a-small-agencyA one-page AI policy grounded in Canadian privacy obligations: what data may go where, who approves, what gets disclosed, and how it is enforced.Fri, 11 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/connector-build-versus-buy-decisionhttps://kodelytics.ca/insights/connector-build-versus-buy-decisionThe build is two days. The maintenance is forever. A total-cost comparison for marketing data connectors, with the arithmetic and the assumptions stated.Thu, 10 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/bi-release-process-and-environmentshttps://kodelytics.ca/insights/bi-release-process-and-environmentsEditing a live dashboard is deploying to production with no review. Three stages, what promotes between them, and a rollback that is not a screenshot.Wed, 09 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/calculated-fields-or-warehouse-logichttps://kodelytics.ca/insights/calculated-fields-or-warehouse-logicBusiness logic can live in a chart, a data source or the warehouse. The rule that decides which, and what each layer cannot do, with the arithmetic.Tue, 08 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/data-layer-design-developers-will-implementhttps://kodelytics.ca/insights/data-layer-design-developers-will-implementMost data layer specs fail at the handoff, not the design. What a developer needs on the page to implement one without asking you three questions.Mon, 07 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/custom-dimensions-registration-and-scopehttps://kodelytics.ca/insights/custom-dimensions-registration-and-scopeWhy a parameter collected for months shows nothing after you register it, how the three scopes differ, and the quota rules that shape the design.Sun, 06 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/bigquery-access-control-for-client-datahttps://kodelytics.ca/insights/bigquery-access-control-for-client-dataMulti-client isolation in BigQuery is an inheritance problem, not a trust problem. Grant levels, the group rule, and the offboarding test.Sat, 05 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/data-driven-attribution-what-it-needshttps://kodelytics.ca/insights/data-driven-attribution-what-it-needsGoogle recommends 200 conversions and 2,000 ad interactions in 30 days. Here is what that costs in spend, and what to do when your account is below it.Fri, 04 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/an-onboarding-fee-that-covers-setuphttps://kodelytics.ca/insights/an-onboarding-fee-that-covers-setupMonth one costs a multiple of a steady-state month, and a waived setup fee turns that into a payback period. The arithmetic and what to put in the fee.Thu, 03 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/bench-time-and-what-to-do-with-ithttps://kodelytics.ca/insights/bench-time-and-what-to-do-with-itBench time is already paid for, so the only question is what it buys. How to price a bench day, rank the uses, and stop the default from winning.Wed, 02 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/case-study-and-reference-permissionshttps://kodelytics.ca/insights/case-study-and-reference-permissionsPermission to publish a case note is three separate approvals, not one. What each covers, when to ask, and what a testimonial legally requires.Tue, 01 Sep 2026 00:00:00 GMThttps://kodelytics.ca/insights/consent-mode-v2-what-actually-changeshttps://kodelytics.ca/insights/consent-mode-v2-what-actually-changesTwo extra parameters, one real decision between basic and advanced, and a set of implementation details that decide whether any of it works. A practical read.Mon, 31 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/a-privacy-review-step-in-a-tracking-projecthttps://kodelytics.ca/insights/a-privacy-review-step-in-a-tracking-projectA short, timed gate inside a delivery workflow that catches privacy problems while they are still cheap, based on what the regulator asks for.Sun, 30 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/feed-fields-that-decide-visibilityhttps://kodelytics.ca/insights/feed-fields-that-decide-visibilityNot every product attribute matters equally. A ranking of Merchant Center feed fields by what breaks when each one is wrong, with the spec limits.Sat, 29 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/bing-ads-api-when-to-automatehttps://kodelytics.ca/insights/bing-ads-api-when-to-automateA build-versus-manual threshold for the Microsoft Advertising API, plus the SOAP retirement dates, throttling limits and sandbox limits that shape the plan.Fri, 28 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/account-structure-for-seasonal-businesseshttps://kodelytics.ca/insights/account-structure-for-seasonal-businessesA seasonal account pays a learning period every year it goes dark. How to structure around dormancy, and what seasonality adjustments cannot do.Thu, 27 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/bidding-on-competitor-brand-terms-in-canadahttps://kodelytics.ca/insights/bidding-on-competitor-brand-terms-in-canadaGoogle does not restrict trademarks as keywords. It does restrict them in ad text, and Canadian law governs the impression your ad leaves. Three questions.Wed, 26 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/abap-platform-what-a-pm-needs-to-knowhttps://kodelytics.ca/insights/abap-platform-what-a-pm-needs-to-knowEnough technical literacy to challenge an estimate, spot a schedule risk in a transport, and know which questions to ask. Not enough to write any code.Tue, 25 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/apex-triggers-versus-flowshttps://kodelytics.ca/insights/apex-triggers-versus-flowsThe build decision is not about capability. It is about who will still be able to change this in two years, and what happens when both fire at once.Mon, 24 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/azure-cost-controls-for-analyticshttps://kodelytics.ca/insights/azure-cost-controls-for-analyticsA budget does not stop spending. What Azure cost controls actually do, why alerts arrive late, and the three that genuinely change the bill.Sun, 23 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/a-project-charter-someone-actually-readshttps://kodelytics.ca/insights/a-project-charter-someone-actually-readsA project charter earns its place by recording decisions, not context. The one-page format, the seven things it must name, and how to sign it in one meeting.Sat, 22 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/configuring-jira-estimationhttps://kodelytics.ca/insights/configuring-jira-estimationJira estimation is two settings in two places, and the charts inherit both. What to configure, the subtask rule that silently deletes work, and when.Fri, 21 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/a-change-advisory-board-of-three-peoplehttps://kodelytics.ca/insights/a-change-advisory-board-of-three-peopleA CAB is a review body, not a meeting. How to keep the control that stops bad changes without the weekly ceremony a small team cannot afford.Thu, 20 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/acceptance-criteria-for-analytics-workhttps://kodelytics.ca/insights/acceptance-criteria-for-analytics-workA pipeline has no interface to demo. How to write acceptance for tracking, models, dashboards and scheduled reports so a milestone can actually be invoiced.Wed, 19 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/agile-ceremonies-when-clients-attendhttps://kodelytics.ca/insights/agile-ceremonies-when-clients-attendAn access model for client participation. Two ceremonies are outward-facing by design, two are not, and inviting a client to a retrospective ends it.Tue, 18 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/ai-assisted-analysis-and-its-failure-modeshttps://kodelytics.ca/insights/ai-assisted-analysis-and-its-failure-modesA catalogue of failure modes in AI-assisted analysis, each with a detection step, and an honest line between what is documented and what people assume.Mon, 17 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/api-rate-limits-and-backfill-strategyhttps://kodelytics.ca/insights/api-rate-limits-and-backfill-strategyChunking, concurrency, backoff and checkpointing for a multi-year marketing backfill. Why the backfill is a different program from the nightly job.Sun, 16 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/bi-adoption-metrics-worth-trackinghttps://kodelytics.ca/insights/bi-adoption-metrics-worth-trackingLicences assigned is not adoption. Six measures that show whether the platform replaced the spreadsheet, where each comes from, and how each gets gamed.Sat, 15 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/blended-data-and-when-it-breakshttps://kodelytics.ca/insights/blended-data-and-when-it-breaksBlends collapse rows before they join, so a Looker Studio blend can return fewer rows than the same SQL. The failure modes, and how to spot each one.Fri, 14 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/custom-html-tags-and-security-reviewhttps://kodelytics.ca/insights/custom-html-tags-and-security-reviewAnyone with publish rights can ship arbitrary JavaScript to every page, bypassing code review. What the platform offers instead, and how to enforce it.Thu, 13 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/cross-domain-measurement-setuphttps://kodelytics.ca/insights/cross-domain-measurement-setupThe config looks right and sessions still break. How the GA4 linker parameter works, the three things that strip it, and how to diagnose it in minutes.Wed, 12 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/archiving-old-marketing-data-cheaplyhttps://kodelytics.ca/insights/archiving-old-marketing-data-cheaplyStorage is the smallest line on the bill, and long-term pricing is automatic per partition. Where tiering pays, and where it just adds a restore job.Tue, 11 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/attribution-models-explained-without-jargonhttps://kodelytics.ca/insights/attribution-models-explained-without-jargonWhat an attribution model actually decides, which models Google Ads still supports, and the four other settings people keep mistaking for the model itself.Mon, 10 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/a-proposal-structure-that-gets-signedhttps://kodelytics.ca/insights/a-proposal-structure-that-gets-signedA proposal is read by four people who each open a different page. The order that survives that, how to price it in lines, and what to move to the appendix.Sun, 09 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/a-skills-matrix-for-a-small-technical-teamhttps://kodelytics.ca/insights/a-skills-matrix-for-a-small-technical-teamCapability mapping that exposes key-person risk. How to pick the rows, score honestly, read the coverage count, and act on the ones that come back as 1.Sat, 08 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/account-manager-or-delivery-leadhttps://kodelytics.ca/insights/account-manager-or-delivery-leadThe split is not a seniority ladder, it is a conflict fix. The arithmetic that shows when one person can no longer hold both jobs, and what each owns.Fri, 07 Aug 2026 00:00:00 GMThttps://kodelytics.ca/insights/automated-client-reporting-monthly-cyclehttps://kodelytics.ca/insights/automated-client-reporting-monthly-cycleReporting consumes senior time at the least profitable moment of the month. What to automate, what to keep human, and why automating the wrong half backfires.Mon, 27 Jul 2026 21:52:00 GMThttps://kodelytics.ca/insights/ga4-events-that-break-silentlyhttps://kodelytics.ca/insights/ga4-events-that-break-silentlyThe tracking failures that matter are conditional: the mobile form, the returning visitor, the booking redirect. Why they survive QA, and how to catch them.Mon, 27 Jul 2026 21:52:00 GMThttps://kodelytics.ca/insights/google-ads-account-hacked-first-four-hourshttps://kodelytics.ca/insights/google-ads-account-hacked-first-four-hoursWhat to do in the first four hours of an ad account compromise, and the one instinct that destroys your chance of recovering the money.Mon, 27 Jul 2026 21:52:00 GMThttps://kodelytics.ca/insights/google-ads-account-structure-roashttps://kodelytics.ca/insights/google-ads-account-structure-roasAccount structure decides what your budget can respond to. Why architecture sets a ceiling on returns that no amount of ad copy testing can lift.Mon, 27 Jul 2026 21:52:00 GMThttps://kodelytics.ca/insights/legitscript-certification-google-adshttps://kodelytics.ca/insights/legitscript-certification-google-adsGoogle requires LegitScript certification before advertisers in certain healthcare categories can run ads. Who needs it, and why renewals get missed.Mon, 27 Jul 2026 21:52:00 GMThttps://kodelytics.ca/insights/marketing-data-warehouse-or-dashboardhttps://kodelytics.ca/insights/marketing-data-warehouse-or-dashboardA dashboard is enough more often than vendors admit. The four conditions that make a warehouse worth its cost, and what it actually costs to run.Mon, 27 Jul 2026 21:52:00 GMThttps://kodelytics.ca/insights/multi-location-attribution-per-location-cpahttps://kodelytics.ca/insights/multi-location-attribution-per-location-cpaMulti-location conversions are real in aggregate and unattributable per site. Why location goes missing, and how to fix it at the event layer.Mon, 27 Jul 2026 21:52:00 GMThttps://kodelytics.ca/insights/story-points-vs-hour-bands-agency-estimationhttps://kodelytics.ca/insights/story-points-vs-hour-bands-agency-estimationStory points measure relative size; hour bands communicate cost. Which to use for planning versus client commitments, and how to run both.Mon, 27 Jul 2026 21:52:00 GMThttps://kodelytics.ca/insights/tableau-server-to-cloud-migration-costhttps://kodelytics.ca/insights/tableau-server-to-cloud-migration-costMigrations fail on inventory, not technology. Where the time actually goes, why the estimate is usually wrong by a factor of two, and how to price it honestly.Mon, 27 Jul 2026 21:52:00 GMThttps://kodelytics.ca/insights/what-is-a-google-ads-mcchttps://kodelytics.ca/insights/what-is-a-google-ads-mccA manager account administers multiple Google Ads accounts under one login. What an MCC does, what it does not do, and the account count where it starts paying.Mon, 27 Jul 2026 21:52:00 GMThttps://kodelytics.ca/insights/why-google-ads-and-ga4-numbers-dont-matchhttps://kodelytics.ca/insights/why-google-ads-and-ga4-numbers-dont-matchGoogle Ads and GA4 count conversions differently by design. Which differences are structural, which are defects, and how to reconcile the two defensibly.Wed, 27 May 2026 00:00:00 GMThttps://kodelytics.ca/insights/how-to-scope-a-fixed-fee-sowhttps://kodelytics.ca/insights/how-to-scope-a-fixed-fee-sowFixed-fee projects lose money in the scope document, not in delivery. The assumptions, exclusions and acceptance criteria that decide margin up front.Wed, 15 Apr 2026 00:00:00 GMThttps://kodelytics.ca/insights/what-a-fractional-technical-project-manager-doeshttps://kodelytics.ca/insights/what-a-fractional-technical-project-manager-doesA fractional technical project manager owns delivery part-time: estimation, sequencing, scope control, QA and client communication. When to hire one.Wed, 04 Mar 2026 00:00:00 GMT